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Chicago Auto Show 2008
Safety is for everyone. "While most people understand that buckling up saves lives, little thought is given to our pets," states Christina Selter, Bark Buckle UP Founder. "In fact less then 2 percent of American pet parents actually utilize a pet restraint system. After an accident, first responders often have little time to access injured occupants and pets pose a unique set of problems we never thought about."
For example, in a 35-mile-per-hour accident, a 60-pound dog can turn into about 2,700 pounds of deadly force that can injure or kill interior occupants. "Another critical point is when first responders try to access a vehicle; the dog can become aggressive – overly protective - making entry difficult at best. Or when the door opens the pet can cause another accident by running into traffic," according to Selter. "That's the catch, that's why people must restrain pets in cars, they can be dangerous to occupants and cause another unexpected accident."
“Volvo Builds Safety and BarkBuckleUP is Safety, what safer vehicle for you and your pets to travel in,” said Bark Buckle UP’s founder.
“Volvo believes this campaign to educate and inform consumers as to what can happen to pets after an accident will save lives,” states Daniel Johnston, Product Communications, Volvo Cars of North America. “This secondary, after the accident, issue makes perfect sense. We all understand the obvious logic unrestrained pets pose that we just never thought about what can happen after an accident. Our relationship is one of helping Bark Buckle Up get their message to people.” The Volvo SUV was among 13 vehicles earning TOP SAFETY PICK awards for 2007 announced by the Insurance Institute for Highway Safety (IIHS).
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